Visual Rhetoric, an Introduction

Understanding Visual Rhetoric in Digital Writing Environments
Author(s): Mary E. Hocks
Reviewed work(s):
Source: College Composition and Communication, Vol. 54, No. 4 (Jun., 2003), pp. 629-656
Published by: National Council of Teachers of English
Stable URL: http://www.jstor.org/stable/3594188 .

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http://www.jstor.org.proxybz.lib.montana.edu/stable/pdfplus/3594188.pdf?acceptTC=true

This is the abstract from the piece--
This essay illustrates key features of visual rhetoric as they operate in two professional academic hypertexts and student work designed for the World Wide Web. By looking at features like audience stance, transparency, and hybridity, writing teachers can teach visual rhetoric as a transformative process of design. Critiquing and producing writing in digital environments offers a welcome return to rhetorical principles and an impor- tant pedagogy of writing as design.